BIRROIR italian craft brewery.
Birroir is an all female project, born thanks to the strong will of three young women from different backgrounds, that met by chance in the same workplace. Elena, Elisa and Alejandra, tired of the everyday grind of normal work and driven by a shared passion for craft beer, decided one day that the time was right to become leaders of their own lives. BIRROIR is the story of three friends who wanted to create an activity for the production of quality craft beer. Linda became the fourth member soon after to complete the ‘team in pink’.
The name of the brewery BIRROIR, comes from the French concept of Terroir, (meaning local), which is used in wine making. BIRROIR refers to beer and our strong links to the local values of excellence in its production. This is predominantly achieved using the resources of the territory, in particular the pure spring water and the craftsmanship of the production processes employed, from grinding, brewing, fermentation and finally bottling. From these processes arise beers of true quality and diversity.
It was not by accident, but by the desire of the brewers that BIRROIR was located along ‘The Water Way’,a project sponsored by both the local council of Capannori and the Region of Tuscany, to utilize this excellent territorial resource.